Refined Sites for JSM

The AI-powered experience layer for Jira Service Management

Transform JSM portals into clear, branded service front doors built for scale and governance.

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Refined on the Atlassian Marketplace
4.4/5 (55 reviews)

Rated 4.4/5 by teams already running Refined. See reviews and listing details before you decide.

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why it matters

JSM captures requests. Refined runs the experience.

As service expands across departments, regions, and audiences, generic help centers create confusion. Refined introduces structured entry points, audience-aware portals, and guided navigation to manage it all.

Diagram showing JSM software linking to Refined platform which outputs three different service management site layouts.
Outcomes

Real outcomes from guided service journeys

When service is clear, trusted, and easy to navigate, users get to the right answer fast — and support teams feel the difference.

Get requests right the first time

Structured navigation and guided service paths help users reach the right request type — without hunting, guessing, or submitting the wrong ticket.

Deflect repetitive tickets with built-in knowledge

Guide users to answers before they submit a request, reducing repetitive support work and freeing your team for higher-value issues.

Improve SLA performance with cleaner intake

Categorized requests and audience-aware portals reduce misrouting at the source, so tickets land with the right team.

Deliver service experiences users actually trust

Branded, structured portals turn a fragmented JSM environment into a front door people recognize and return to, not just power users.

capabilities

Deliver exceptional service at scale

Structured, multi-portal architectures

Aggregate multiple JSM portals into clear, branded front doors with consistent navigation across departments, regions, and entities.

Audience-aware service segmentation

Deliver role-, region-, or entity-based portal views without duplicating workflows. One backend. Multiple tailored service experiences.

Guided journeys toward relevant requests

Organize request types into intuitive pathways that improve routing accuracy and reduce submission errors — even in environments with hundreds of request types.

AI-powered self-service

Integrate Confluence knowledge directly into the service journey to support confident submission and reduce repetitive tickets.

Enterprise-ready

Built for operational scale and governance

As JSM environments expand across IT, HR, finance, and external audiences, complexity reigns. Refined maintains consistent portal design, controlled exposure, and centralized governance across complex service architectures — so structure holds as scale increases.

Screenshots of Octo Finance Hub, People Hub, and IT Hub with options to access resources and services.
design-approved

Branded experiences users trust

Refined transforms Jira Service Management into clear, branded experiences that reflect your organization — not a generic interface. Consistent design, trusted layouts, and recognizable navigation help users engage with confidence across every site.

Octo Employee Services webpage showing IT support, finance, HR, legal services, with a color picker popup.
AI-equipped

Structure makes AI more effective

AI can suggest requests and surface knowledge. Structure determines whether that guidance is relevant. Refined introduces clear service boundaries within a scalable multi-portal architecture — improving discovery, deflection, and routing accuracy without disrupting workflows.

Features

Built to serve. Designed to deflect.

Everything you need to turn JSM into a branded, structured service front door that guides every user to the right answer.

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Custom home and landing pages

Design service-ready home and landing pages with an intuitive builder — or start fast with customizable templates.

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Custom themes

Make your service portal feel like yours. Apply your brand site-wide and build the trust that drives self-service.

Octo internal portal menu with sections for IT Support, Legal and Finance, Employee Resources dropdown open.
Drop-down navigation menu

Structure your portal with drop-down navigation that routes every user to the right request or resource — no guesswork.

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View permissions

Show every user only what applies to them. Personalize page sections by role or group to cut noise and drive action.

Screenshots of Octo help center and engineering space web pages offering IT services and resources.
Space & project permissions

Segment your portal by audience. Keep the right content in front of the right users — and everything else out of the way.

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Site access permissions

Set access to public, private, or support-only — and match your portal exactly to who you're serving.

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Data residency

Choose where your data lives. Host in the US or EU to meet compliance and governance requirements.

Octo ESM portal with user profiles and sections for service catalog, knowledge base, and FAQs.
Site & Refined admins

Give trusted colleagues admin access — no Atlassian admin rights required. Keep governance without the bottlenecks.

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Custom domains

Publish on your own domain. Reinforce brand trust from the very first click.

Dashboard table listing IT service requests with status, requester James Nguyen, and a button to explore FAQs.
My requests module

Let users track every open request in one place — reducing follow-up tickets and keeping your team focused.

General IT support page listing IT policies, request types, and instructions before submitting a request.
Requests type module

Surface only the request types each user needs. Combine with permissions to keep your portal clean and focused.

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Page-embedded requests

Embed request links directly in knowledge base articles so users get help — or self-serve — without switching tools.

Our work became more effective. And we know what each other are working on, so we're not responding to the same email, for example.
That’s the nice thing — the documentation and support are all in one place instead of being in different places, and it’s very easy to navigate from one to the other.
The uptake spun out of control in a good way–people were chomping at the bit requesting a portal for their service desk.
Nobody else would allow us to upload our type of branding to the portal.
As soon as people saw that they could click a link and check the status of their ticket—it was amazing.
service solutions

One product. Multiple service solutions.

Refined Sites for Jira Service Management powers scalable service across internal and external use cases.

Octo employee hub webpage showing IT services, quick actions, and service categories for employees.
IT Service Portals

Organize complex service catalogs into structured portals that improve routing and reduce friction.

Explore ITSM
Octo ESM page with sections for service catalog, knowledge base, and common questions.
Enterprise Service Management

Extend structured service portals to HR, finance, facilities, and other internal teams.

Explore ESM
Octo support page with search bar and quick action buttons for dashboard and integration help.
External Support Portals

Deliver professional service portals that guide customers to the right request instantly.

Explore External Support
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HR Service Portals

Modernize employee service delivery with clear request pathways and integrated policy access.

Explore HRSM
Why Refined

From service management to service experience

As service operations mature, the challenge shifts from capturing requests to helping every user find the right path to help.

Native Jira Service Management
  • Request types, queues, and SLAs
  • Approvals and agent workflows
  • Formalized service intake and operations
Customer Service Management
  • Support external customers
  • Manage customer-facing requests and incidents
  • Improve customer service appearance
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Refined Sites
  • Branded, guided service for any audience
  • Multi-portal structure with centralized control
  • One clear front door across teams, services, sites
Editions

Right-sized for your needs

Refined Sites is available in editions designed to support growing complexity.

Standard

Structured portals, audience-aware segmentation, and guided request presentation for scaling service teams.

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Advanced

Enhanced analytics, multi-portal governance, and enterprise-grade capabilities for larger service environments.

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How leading teams deliver service at scale

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"We found that this is a really wonderful cornerstone for everyone to come to and utilize as a single point of truth."
– Michael Chance, Customer Experience Manager at 6Connex
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"We really embrace the Wiki [approach]. [We want] to give people more control over their material — to post it, edit it, and grow it freely."
– Ashley Mattingly, ITS Communications Administrator
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"We’ve heard way more, ‘Oh, I found this on your documentation, I have questions,’ versus just a question without taking the time to look for the answer."
– Margaux Fiche, Customer Experience Manager, 55 Degrees
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"Instead of us receiving a hundred ‘How do I submit taxes?’ questions, we have an article that’s right in your face when you come to the site."
– Nik Fisher, Team Lead for Client Services at MacEwan
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"Our work became more effective. And we know what each other are working on, so we're not responding to the same email, for example."
– Renato Garcia, Systems & Data Analyst at the Canadian Red Cross
Read the full story
Trusted by enterprise Atlassian teams worldwide

Service is only half the picture

Pair it with Refined Sites for Confluence and put the right answers in front of users before they ever raise a ticket.

  • Deflect tickets with answers that are easy to find
  • Connect your knowledge directly to the services that need it
  • One consistent experience, from first search to resolved ticket
Explore the Confluence app
IT Service Desk portal showing software access requests, login issues, and license upgrades with request statuses.IT Service Desk page with options to request software access, accounts, license upgrades, and Confluence guides.
The full picture
*Some features shown in Beta
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Refined on the Atlassian Marketplace
4.4/5 (55 reviews)

Rated 4.4/5 by teams already running Refined. See reviews and listing details before you decide.

Explore app on the Marketplace
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Ready to structure your Jira Service Management environment?

Turn distributed portals into governed, scalable service front doors your users trust.
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