The Atlassian Company Hub is a Premium feature in Confluence designed to provide a centralized space for company-wide information. Think of it as the front door to your instance, where employees at every level can find announcements, policies, team updates, and other useful content.

Company Hub can turn Confluence into a more inviting and intuitive platform, but only if it’s built with users top of mind. Different teams and users require tailored information, and an overly generic hub can lead to information overload or difficulty finding relevant content. 

In this guide, we’ll explore how you can maximize the value of the Company Hub by customizing it for your users. We’ll cover details of the Company Hub, actionable tips so you can enhance the Hub’s engagement for your users, and when to consider alternative options for deeper personalization and scalability.

What is Atlassian’s Company Hub?

Essentially, the Company Hub functions as your company’s digital HQ – a neatly organized page in Confluence where all the important news and information lives. That means no more chasing down announcements, policies, or team updates like a detective.

The Company Hub is a feature exclusive to Confluence Premium and Enterprise customers, developed to create a structured home base for employees.

With tools for custom branding, dynamic content, and navigation, it aims to keep information clear, accessible, and manageable for your users, without overloading them. 

Key features of the Confluence Company Hub

What does Company Hub actually offer you? Several core features aimed at making it a centralized space tailored for company-wide communication and navigation, including:

• Centralized information hub – A go-to destination in Confluence for company-wide announcements, resources, and news.
  
• Visual tools – Spotlight banners, visual cards, and carousels help highlight important updates and make navigation more engaging. You can apply some light branding with the use of colors, and images on cards.
  
• Navigation and search – Add a links menu for quick access to key resources and search bars so users can easily find what they need.
  
• Permissions and governance – Product admins can assign hub-specific editors to update and customize the Hub, while retaining admin-only controls like deactivation.
  
• Version history and management – Built-in tools to publish, update, rename, deactivate, and restore earlier versions of the Hub.

The Company Hub has enough flexibility to allow you to make some customizations to it based on your business needs, but to truly get the most out of it, a strategic setup is key.

How to get started with Company Hub

Setting up Atlassian’s Company Hub is relatively straightforward, but turning it into a high-value, user-friendly resource requires thoughtful planning. Whether you're starting from scratch or revisiting an existing setup, here are the essential steps to launch a successful Company Hub.

1. Access the Hub

From the Confluence homepage, select the “Company Hub” link to begin setup. If you’re a Premium or Enterprise admin, this option should be available by default. If not, make sure the feature is enabled in your site settings.

2. Define the core structure

A clear structure is the foundation of an effective Company Hub. Consider breaking it into sections such as:

• Company-wide announcements – For executive updates, product launches, and cross-team news.‍
• Policies and guidelines – HR policies, onboarding materials, IT protocols, and more.‍
• Team spaces or departments – Give each department or team its own area for updates and documentation.‍
• Frequently used tools and resources – Quick links to time-tracking apps, intranet portals, or help desk forms.

3. Customize your Hub

Atlassian’s Company Hub offers a handful of customization options to help you create a central, branded destination for company-wide updates and resources. While its tools are simple and approachable, they’re designed primarily for straightforward setups. 

Here’s what you can customize:

• Branding basics – Add your company’s logo, rename the Hub, and choose a theme color to align with your organization’s identity.
• Spotlight element – Feature a large visual banner at the top of the Hub to highlight announcements, events, or priority content.
• Cards – Use cards to organize content like Confluence pages, Jira dashboards, or external resources. You can add images and some colors to your cards.
• Carousels – Group cards into carousels to make navigation more dynamic and compact.
• Quick links menu – Add a persistent links menu at the top of the Hub for high-priority tools and resources employees access often. Note that this menu is specific to Company Hub and doesn’t persist across other Confluence pages or spaces.
• Search – Embed a filtered search bar to surface relevant content by space, label, or contributor.
• Layout structure – Arrange sections into logical groupings, such as announcements, policies, or team-specific resources, to help employees find what they need quickly.

These options make it possible to create a Hub that’s both functional and visually appealing, but customization remains relatively lightweight.

4. Set up permissions and access

Before you start adding content, make sure the right people can view, edit, and manage the Hub:

• Product admins have full control by default. 
• Assign hub-specific editors to manage content without giving them full site-wide permissions. 
• Use page restrictions to ensure certain team resources stay private, while keeping shared content visible.

For many organizations, these built-in controls might be enough. However, Company Hub’s permission settings are fairly high-level – there’s limited ways to deliver different views of content based on individual roles, teams, or locations. If your company needs more granular control or personalized content visibility, third-party tools like Refined Sites may be a better option.

Best practices for using the Company Hub

A well-maintained Company Hub can serve as the central source of truth for your organization. But to do that and ensure its effectiveness, you’ll want to make sure your Hub accomplishes at least some of the following:

Keep info organized 

Structure your Hub so employees can find what they need quickly and intuitively. 

Use:

• Clear categories – Separate announcements, policies, team updates, and key resources.
• Navigation menus – Helps to reduce page clutter, especially alongside consistent naming conventions.
• Logical grouping – Related content should be grouped together to avoid information sprawl. Users can navigate pages more intuitively, keeping them engaged and preventing them from opening support tickets.

An organized Hub makes it easier for employees to self-serve, which is key to improving adoption.

Update content regularly

Outdated information is one of the fastest ways to erode trust in your Hub. Employees need to know that the content they find is accurate, current, and relevant. To keep things fresh, establish a simple, repeatable process:

• Assign content owners – Give each section of the Hub a clear owner (e.g., HR manages policies, IT manages technical resources). When someone is accountable, updates are less likely to slip through the cracks.
  
• Set a review schedule – Plan quarterly or monthly check-ins to review high-traffic sections like policies, benefits, and IT resources. A regular cadence keeps the most important information up to date.
  
• Archive old announcements – Retire time-sensitive updates once they’re no longer relevant, or move them into an “Archived Announcements” section. This keeps employees focused on what matters now.
  
• Communicate updates – When significant changes happen, highlight them using spotlight banners or featured cards in the Hub so employees know where to look first.
  
  

A steady rhythm of small, consistent updates keeps your Hub clean, trusted, and useful — ensuring employees trust it as a go-to resource.

Tip: Watch our webinar to learn how to implement tools for effective, scalable Confluence content review workflows.

Use analytics to guide improvements 

Built-in Confluence analytics can help you understand a bit about how employees are interacting with the Hub:

• Track clicks on pages – do this on cards, spotlight elements, and carousels to see what’s drawing attention.
• Identify underused content – Then, either rework the placement of that content or consolidate it with higher-traffic pages.
• Look for patterns in engagement – A spike in views on an IT resource during onboarding seasons can give you insight into employee needs.

These insights can guide small tweaks that make the Hub more useful. For deeper insights, including highly specific search data, third-party tools like Refined Sites for Confluence provide more advanced reporting.

Encourage user feedback

Your employees are your best source of ideas for improving the Hub. Here’s a few ways to make feedback easy and accessible:

• Embedding quick forms – Add short feedback forms or rating widgets to key pages, asking simple questions like “Was this information helpful?” or “What’s missing?” Keeping the form lightweight increases completion rates.
• Create a dedicated feedback page – Give employees a central place to share ideas, flag outdated content, or request new resources. Enabling page comments or integrating tools like Jira issue forms can make it even easier for users to provide input.
• Run periodic surveys – Quarterly or biannual surveys help you measure satisfaction and identify recurring pain points. You’ll learn what’s working and where users get stuck.
• Close the feedback loop – After you’ve collected feedback, make sure to act on it. Communicate improvements in announcements or highlight updates directly in the Hub, so employees know their input has an impact.

Highlight essential content 

Company Hub provides visual tools like cards and carousels to showcase important information. Use these strategically to ensure employees can quickly find what matters most:

• Time-sensitive resources – Make sure to feature content like benefits enrollment links, event calendars, or holiday schedules.
• Visual cards – Use these to highlight IT support guides, onboarding materials, or cross-team updates. 
• Key links and announcements – Keep these above the fold so users don’t have to dig for them.

Highlighting essentials ensures employees don’t waste time searching, and reinforces the Hub as the place to go for important updates.

When to consider deeper Confluence personalization and customization

Atlassian’s Company Hub is a great starting point for centralizing company-wide updates, resources, and announcements – especially for smaller teams or organizations with straightforward needs. But as your company grows, you may find that you need more control, flexibility, and personalization than the Hub can provide out of the box in order to showcase your brand and deliver a more engaging user experience.

Here are a few signs it might be time to explore a more advanced solution – and how Refined Sites for Confluence can help:

You need more granular permissions and personalized content

Personalized content encourages employees to engage with your Confluence knowledge base, intranet, or documentation. When employees see information that’s relevant to them, they’re naturally more likely to contribute and interact. This improves the user experience and also helps reinforce a culture of knowledge sharing across teams.

The challenge: Company Hub lets you assign hub-specific editors, manage some basic page restrictions, and set view permissions on the cards module. Beyond that though, personalization capabilities are limited. This can cause challenges in user engagement, as different teams, locations, or roles have very different information needs.

How Refined Sites helps: You can tailor visibility by group, role, or location. You can set permissions on pages, or parts of pages to create landing pages that automatically display relevant content for each user. For example, new employees could have an entire section of your intranet's home page dedicated to onboarding resources during their first three months of joining the team.

When users see content that meets their needs and expectations, it keeps them engaged – and reduces the need to search for the right resources or create support tickets for help. 

Click here to watch us customize a Confluence landing page template in 60 seconds.

You want a more branded, flexible design

The challenge: Company Hub offers some customization options like logos, spotlight banners, cards, and carousels, but the overall layout and branding capabilities are limited. If you’re managing multiple brands or want a highly polished, on-brand experience, the Hub might quickly feel restrictive.

How Refined Sites helps: With Refined Sites, you can fully customize your site’s look and feel – from colors and typography to layouts and imagery – without touching code. Create multiple hubs or portals that reflect different teams, products, or brands, while keeping the experience consistent and user-friendly.

You’ll be able to unlock dozens of expertly designed and customizable templates to quickly get started in building branded pages that provide your users with helpful navigation.

You want better insights into engagement

The challenge: Company Hub provides basic analytics, such as click counts on spotlight elements and cards, but it lacks deeper insights into how employees are using the Hub and which content is driving value.

How Refined Sites helps: Refined Sites offers advanced analytics that track engagement at the site and page level. This makes it easier to understand what’s working, identify gaps, and optimize content so employees always have quick access to what they need.

You need a strong JSM integration for support

The challenge: While Company Hub lets you link to JSM knowledge base articles or support portals, it doesn’t offer a seamless self-service experience. Employees often need to jump between tools to track tickets or access help.

‍How Refined Sites helps: Refined Sites provides built-in integrations with JSM, allowing you to request forms, and tickets directly into your Confluence pages. Employees can find answers and manage requests without leaving the Hub.